Exactly one year ago, I left my previous company, resigned from my role as Head of User Research, and decided to work as a freelance UX researcher. In the last twelve months, I got the chance to work for small startups and global corporations, both in B2C and B2B environments…

In 2016 I joined my company as their first and only UX researcher. Today I am the Head of a department that serves all teams with knowledge about our users. Here is what I learned in the last five years. — Hello 👋 — nice to meet you. My name is Konstantin and I am a Social and Decision Making Psychologist. For the last 5.5 years I grew and lead User Research at OneFootball, the world’s largest football media platform with 11 million monthly active users. …

A large share of UX researchers has worked in different areas of design before moving into research, entering the field without any education in statistics. As UX research becomes more mixed method, I want to encourage every young UX research professional to overcome their fear of numbers, and start investing in data analysis skills. — UX research is both simple and very complex. Over the years, UX research has become more and more professional, not only visible by the growing ResearchOps community, but also more accessible, as we see in a growing number of job postings and companies investing in UX research. …

The internet as we know it today will change. Rather invisible to the public eye, the technological foundations for a future version of the internet are defined today, and the two keywords are #blockchain and #decentralization. — The internet 2.0 that we all use today is designed around central platforms that connect individuals. These platforms act as middle people for all sort of interactions. When a person buys something from another person, eBay sits in the middle and defines the playground as well as the rules of…

How to measure User Experience to meet business goals. — Quite often, user satisfaction and business success are understood as opposite poles of the same axis. You either please your users by working on aesthetic functionalities, or you focus on business-driven initiatives. …

While many people do their new years resolutions and define personal goals for the next year, it shows that goals themselves do not lead to behavioral change. Instead, the system in which you act needs to change in order to enable a person to achieve goals in the long term…

It’s that time of the year again. It’s goal setting time. A new year just started, and that is a good chance for many people to set new goals and change their habits. The problem with goal setting is: It never works. Setting a goal will not lead to behavioral…

As a User Research team, we serve other departments in our company. We work for those who need our input right now and we serve those further in the future, who want to read through our reports. One of the most discussed issues is how to organize research in a…

Many companies perceive User Research as a luxury, something you might consider after all the essentials are there. It is a common misconception that insightful User Research can only be done in one-way mirrored laboratory rooms with fancy camera systems. Here’s how you can bring the magic of User Research into your company, based on minimum budget. — Step 1: Allow your users to get in touch with you.