How to measure User Experience to meet business goals.

Photo by Morning Brew

If the sentence “We can not afford to focus on UX, we are not even profitable” sounds familiar to you, then there seems to be a fundamental misunderstanding of why businesses are successful: They build…




Step by Step: How to build a User Research repository in Notion. Including templates.
Step by Step: How to build a User Research repository in Notion. Including templates.


Many companies perceive User Research as a luxury, something you might consider after all the essentials are there. It is a common misconception that insightful User Research can only be done in one-way mirrored laboratory rooms with fancy camera systems. Here’s how you can bring the magic of User Research into your company, based on minimum budget.

How to run insightful User Research on minimum budget.
How to run insightful User Research on minimum budget.

Step 1: Allow your users to get in touch with you.


Who’s opinion matters most when it comes to your product? The CEO’s opinion? The Marketing people’s opinion? Nope. Neither. As long as your users and customers don’t enjoy your products, it does not matter what anyone else thinks. It must be your business goal to understand your customers’ needs as best as possible.

Turn Customer Care into your backup User Research tool.
Turn Customer Care into your backup User Research tool.

If you don’t test your products before release, at least collect feedback after.


UXers must be aware of their own cognitive biases in order to make reasonable, evidence based judgments.


What is the best environment to get started?


Hey, psychology students: Consider UX as your future job.
Hey, psychology students: Consider UX as your future job.


Konstantin Escher

Head of User Research @OneFootball in Berlin. Social & Decision Making Psychologist. www.konstantinescher.de

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